Now That The Election’s Over, Where Do We Stand?



I am sure you are all wondering what the election results mean for each of you personally, for our company, for our country, and for the world. And my honest answer is I don’t know. But here is what we do know:


Watching the CNN map unfold on Tuesday night revealed stark differences in how people voted based on where they live. Rodale, the company that I am CEO of, is based in both places (“rural” Pennsylvania and New York City), and we see in our daily lives just how different the experiences and the people are. Years ago I did research on the political leanings of our customer base, and I discovered we have extremes on both sides—conservative and liberal—which we see whenever we feature a politician in one of our brands. Here is what we need to remember: All Americans, no matter what their political leanings, are seeking to be healthy, happy, and well.

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How To Harvest, Cure, And Store Your Sweet Potatoes

Be they baked, candied, or mashed, there’s nothing quite like the flavor of a good sweet potato. But you’ll need to do more than pluck your sweet potato out of the ground to get all of this deliciousness. Sweet potatoes have the best texture and sweetest flavor when they’re cured after harvest and then stored for at least six weeks. This combination of heat treatment and storage time activates a natural compound called “maltose sugar-creating enzyme” that converts starch into maltose, a sweet syrupy sugar (this conversion continues during cooking).While sweetness and texture varies from variety to variety, cooked sweets that have been cured and stored first will be sweeter than those cooked when freshly harvested. Here’s what you need to know to make sure your sweet potatoes reach peak tastiness:

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5 Ways to Live an Organic Lifestyle

Organic living is a lifestyle in a way that is healthy for you and the environment. The term “organic” has several definitions, and many people are still confused by it. As for foods, organic means foodstuff that did not go through fertilization and pesticides. As for living, organic simply means a healthy lifestyle, much as the foods that are not processed with harmful chemicals.

What exactly is organic lifestyle? Simply put, living in an organic way does not only mean doing a healthy diet, but also doing good deeds for the earth. By doing good things responsibly, you can create and keep wonderful and rich places to live in and in order to encourage everyone to switch to an organic lifestyle, you, yourself, have to do it first. Below is a list of ways you can live an organic lifestyle: Continue reading